Feast 012 :: The Secret Code Behind Our Logos

Feast of Famly Ministries

Hey Feast Family!

Ya’ll, I love logos. I find the ability to communicate something in just a simple image fascinating. Just think about the difference between the logos for, let’s say, Mack Trucks (big, bold, strong-looking) versus the logo for Nike (bold, movement, classic) to Kentucky Fried Chicken’s new Colonel Sanders logo (comforting, fun, nostalgic). In just an image, you get completely different feelings and communicate completely different things.

As we designed the logos for family ministry, there was significant thought put into the images. We thought it would be fun to share those with you, not because our logo is so interesting, but more because the reasons behind the logos – based in child development and faith formation – are so interesting.

First, it was important to us to create a matching logo set for all of family ministry. We did that because we wanted to communicate that this was one team moving in one direction to encourage each family unit. It was a desire to remind us of the unity our team, our families, and our family of families, needs to have. Unity of God’s people is an essential emphasis of the New Testament, and probably one we underestimate greatly. Consider verses like Colossians 3:13-14:

13Bear with each other and forgive one another if any of you has a grievance against someone. Forgive as the LORD forgave you. 14And over all these virtues put on love, which binds them all together in perfect unity. [For further study, consider the following verse: 1 Cor 1:10, Eph 4:11-13, John 17:23, Psalm 133:1, and Rom 12:16.] 

Because of this, our FamMin teams want to have a spirit of unity. Therefore, you can see that the logos for each ministry area, with each of them having a large hexagon and a small hexagon, is a matching, unified set.

Secondly, the “sub-logo” that goes with each ministry area (Early Childhood, Elementary, Middle School, High School, and Family Equipping) has significant meaning as well. By sub-logo I mean the small, color-coded hexagon symbol that differentiates each one from the other. So, what does each one mean?

Early Childhood (formerly called Preschool) – Heart

Representing: the love, cuddle, touch, and affirmation children need in this phase.

Love is the cornerstone of faith formation in this phase. To show a preschooler that God loves them, you have to first show them what love is. Love at this stage is not ethereal or conceptual. Love is concrete, actionable, and based on how much time “you play with me.”

Elementary – Leaf

Representing: the rapid and extreme growth children go through in this phase – physically, emotionally, and spiritually.

Children in this phase need growth opportunities, chances to explore, and foundational truths to stand on. As they become active readers, the Bible can open up Truth for them in completely new ways that they can discover on their own! Getting them to fall in love with the Bible is a key element. Growth is the goal.

Middle School – Lightning Bolt

Representing: the energy, electricity, volume, and drama of their budding personalities.

Faith formation for a middle schooler is electric, and students have a new, independent sense of self that previously did not exist. They are highly focused on relationships in a new way, and this translates to the essential reality of needing to emphasize relationship with God above all else. They are constantly asking “who am I?” and need Biblical answers to this.

High School – Flame

Representing: High schoolers’ deep and growing passions for greater purpose and for deeper relationship.

In faith formation, the key question is “now what?” They are being exposed to more diverse ideas from science, philosophy, and religion, and as such, are testing their belief system against others. They are wondering how their faith fits the direction of their life. And because their relationships are growing in passion (both with friends and romantic interests), so does (or can) their relationship with Jesus.

Family-Equipping – Droplet

Representing: The nurturing, watering work of parents in the family, and also the redemptive work of Jesus’ blood in the lives of all members of a family.

Faith formation in families will only go as far as the parents lead. That’s why at Calvary, we employ our strategy of “Family-Equipping” – striving to create opportunities and resources that help parents learn and grow so they can lead their children to learn and grow as well.

The Phase Project

Much of the idea for this logo set was informed by a monumentally important research publication called “The Phase Project” which has been a huge influence on me personally. It’s a body of research that ties childhood development with faith formation. You can read the foundational bits in the main book called “It’s Just a Phase, So Don’t Miss It” found here

Or, you can get smaller, bite-size offerings and join the mailing list at justaphase.com. Brilliant stuff there.

I would highly recommend exploring the phase your child(ren) is/are currently in and the one you’re about to enter with your kids. [For those of you who are in the high school phase, they also recently published another book “18+” for where you are heading. All parents who attend our Launch Class for 12th graders will receive this as a gift!]

So, maybe logos aren’t your jam. That’s fine. They’re mine, and I love them. And I love that, hopefully, these can inspire and encourage each member of your family to continue to be growing in a faith of their own!

Fun bonus logo question to see who made it this far: Which national brand (which has a location in downtown Rochester) identifies its signature product in the name, but uses a completely different product in their logo/image? And in fact, is removing the name of the first product in 2019? Fascinating…

Until the next Feast,

Brian Martin

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top